Welcome to ALEMANIAC
Germany – land of norms, bread, beer and dogs, poets and thinkers, engineers, Pfand, Helene Fischer, and… mixed feelings about our own country.
Somewhere between bureaucracy and Bratwurst, student certificates and Silke’s girls’ trip with Prosecco in the ICE, we asked ourselves:
How can we own up to all this – and maybe even celebrate the quirks and uniqueness of what exists as "German culture"?
Openly, honestly (not just by wearing Jack Wolfskin 24/7) – but in a way that actually feels right?
Yup.
With irony. With heart. And a good amount of both.
But in style.
By becoming an Alemaniac: driven by everyday culture and proud enough to wear it out in the open.
Let’s be clear: this isn’t Patriotism 101 – this is the remix.
Patriotism’s long-lost cousin with a heart of gold.
We celebrate what Germany is really about – its best and most honest qualities:
Diversity. Contradictions. Stuffiness. Humor. Order and chaos.
From Udo Lindenberg to Mark Forster, from Fack ju Göhte to Goethe, from Tagesschau to RTL2 trash TV – we print it, wear it, and send it out into the world.
Alemaniac is a homage to the Germany we know, love, laugh about, and sometimes just tolerate.
We embrace what makes Germany tick.
Our Mission:
We want to paint a picture of Germany that doesn’t divide – but connects.
Through culture, clothing, and commentary.
Wear it. Own it. Spread the message.
Become an Alemaniac.
What We Stand For:
🧠 Self-irony instead of self-denial
🌈 Diversity over uniformity
🚫 No tolerance for intolerance
🧵 Design with a point of view
💚 Sustainability where we can – with products made from organic cotton and recycled polyester, printed with water-based inks, and produced only in small batches to avoid overproduction.